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Monday, July 16, 2007
The Porsche 914
The Porsche 914 was a sports car built and sold collaboratively by Volkswagen and Porsche from 1969 through 1976.
By the late 1960s, both Volkswagen and Porsche were in need of new models; Porsche was looking for a replacement for their entry-level 912, and Volkswagen wanted a new range-topping sports coupe to replace the Karmann Ghia. At the time, the vast majority of Volkswagen's developmental work was handled by Porsche, part of a setup that dated back to Porsche's founding; Volkswagen needed to contract out one last project to Porsche to fulfill the contract, and decided to make this that project. Ferdinand Piƫch, who was in charge of research and development at Porsche, was put in charge of the 914 project.
Originally intending to sell the vehicle with a flat four-cylinder engine as a Volkswagen and with a flat six-cylinder engine as a Porsche, Porsche decided during development that having Volkswagen and Porsche models sharing the same body would be risky for business in the American market, and convinced Volkswagen to allow them to sell both versions as Porsches in North America.
It appeared to be a perfect win-win situation. On March 1st, 1968 the first 914 prototype was presented. However, development became complicated after the death of Volkswagen's chairman, Heinz Nordhoff, on April 12th, 1968. His successor, Kurt Lotz, was not connected with the Porsche dynasty and the verbal agreement between Volkswagen and Porsche fell apart.
In Lotz's opinion, Volkswagen had all rights to the model, and no incentive to share it with Porsche if they would not share in tooling expenses. With this decision, the price and marketing concept for the 914 had failed before series production had even begun. As a result, the price of the chassis went up considerably, and the 914/6 ended up costing only a bit less than the 911T, Porsche's next lowest price car. This had a serious effect on sales, and the 914/6 sold quite poorly. In contrast, the much less expensive 914-4 became Porsche's top seller during its model run, outselling the 911 by a wide margin, with over 118,000 units sold worldwide.
Volkswagen versions originally came with an 80 hp fuel-injected 1.7 L flat-4 engine based on the Volkswagen air cooled engine. Porsche's 914/6 variant came with a carbureted 110 hp 2.0 L flat-6 engine, taken from the 1969 911T. Karmann manufactured the rolling chassis at their own plant, then either sent them to Porsche for fitment of the Porsche suspension and flat-six engine or kept them in house for Volkswagen hardware. 914/6 models used a similar suspension and brakes to the 911, giving the car handling and braking superiority over the 4-cylinder Volkswagen models in addition to higher power output. A Volkswagen-Porsche joint venture, Volkswagen of America, handled export to the U.S., where both versions were badged and sold as Porsches. In Europe, the four-cylinder cars were sold as Volkswagen-Porsches, at Volkswagen dealerships. This "tainted" the car in the opinion of many automotive critics of that era, and a little of that attitude persists to this day.
Slow sales and rising costs prompted Porsche to discontinue the 914/6 variant in 1972 after producing 3,351 of them; its place in the lineup was filled by a variant powered by a new 95 HP 2.0 L, fuel-injected version of Volkswagen's Type 4 engine in 1973. For 1974, the 1.7 L engine was replaced by a 76HP 1.8 L, and the new Bosch L-Jetronic fuel injection system was added to American units to help with emissions control. 914 production ended in 1976. The 2.0 L flat-4 engine continued to be used in the 912E, which provided an entry-level model until the 924 was introduced.
The 914 was Motor Trend's Import Car of the Year for 1970 and a 914/6 piloted by Frenchmen Claude Ballot-Lena and Guy Chasseuil won the GTS class and finished sixth overall at the 1970 24 Hours of Le Mans.
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